Creative Classics Inc.
 Books of distinction for 30 years

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In the late 1940s, mass marketing was the primary strategy.

Marketing was seen by most businesses as more of a means to

simply support sales by managing demand, but it would soon

take shape into a more recognizable form.

In the 1950s and 1960s, arguably the “Golden Age” of marketing,

the focus shifted away from the features of products and services 

towards the showcasing of their benefits. In other words, instead

of selling what a product or service does, the new trend

became to sell what the product or service

does for you, the customer.

The 1970s saw a shift to an even more customer-driven orientation.

The rise in popularity of practical market research allowed firms

to have a better understanding of the preferences of their

customer base, and how they valued specific attributes.

The 1980s and 1990s saw the introduction of customer

relationship marketing which emphasized customer satisfaction,

retention and loyalty. The relationships between customers and

brands became increasingly important to develop and nurture.

In the broadest sense, marketing became more personal.

Now, in the 21st Century, with the adoption and rise

of the Internet, the flooding of content and material has

resulted in the explosion of niche marketing.

As it has matured, it has become a unique discipline

that is more personalized and focused on the experiences

of the consumer. Tightly focused and impactful marketing

is a mile deep and an inch wide.

In the past 10 years, our demographics and cultural trends

have changed significantly, thanks in part to the millennial

generation’s transition to adulthood.

As these habits and needs are changing, countless

innovative products find their loyal customers, and your

wild idea might not be that wild after all.

If you have an idea for a product or service that will make

people’s lives easier and better, go for it.

Many entrepreneurs are already doing it and

disrupting the sleep of big corporations.

All you need to do is find a niche and fill it.


Hardcover Book launch set for March 1, 2020

E-book release set for June 1, 2020