In the late
1940s, mass marketing was the primary
Marketing was seen by most businesses as more of a means to
simply support sales by managing demand, but it would soon
take shape into a more recognizable form.
In the 1950s
and 1960s, arguably the “Golden Age” of marketing,
the focus shifted away from the features of products and services
towards the showcasing of their benefits. In
other words, instead
of selling what a product or service does, the new trend
became to sell what the product or service
does for you, the customer.
saw a shift to an even more customer-driven orientation.
The rise in popularity
of practical market research allowed firms
have a better understanding of the preferences of their
customer base, and how
they valued specific attributes.
and 1990s saw the introduction of customer
relationship marketing which
emphasized customer satisfaction,
retention and loyalty. The relationships
between customers and
brands became increasingly important to develop and
In the broadest sense, marketing became more personal.
Now, in the
21st Century, with the adoption and rise
of the Internet, the flooding
of content and material has
resulted in the explosion of niche marketing.
As it has
matured, it has become a unique discipline
that is more personalized and
focused on the experiences
of the consumer. Tightly focused and impactful
is a mile deep and an inch wide.
In the past
10 years, our demographics and cultural trends
have changed significantly,
thanks in part to the millennial
generation’s transition to adulthood.
habits and needs are changing, countless
innovative products find their loyal
customers, and your
wild idea might not be that wild after all.
If you have
an idea for a product or service that will make
people’s lives easier and
better, go for it.
Many entrepreneurs are already doing it and
sleep of big corporations.
All you need to do is find a niche and fill it.
Hardcover Book launch set for March 1, 2020
E-book release set for June 1, 2020